How It Works is a 21st century vertical search engine that allows seamless shopping which enable shoppers make smart and brilliant decisions, saving time and money when shopping online. We filter and compare products based on prices, features, reviews, delivery and other criteria from different Online stores in the United Kingdom. We provide the ease of multichannel Online Shopping comparison, making your shopping experience swift and memorable. There are also added features such as comparison of two similar products (add to compare), Add to Wishlist, Price Alert across different product categories and with a hassle-free Price drop section. You won't have to Go to a myriad of sites just to find quality products with the best bargain anymore. We do not charge for our price comparison services and there’s no hidden charge at all. is the most reliable destination for Online Shopping comparison.